Freemium upgrade
Free accounts hit a limit or a locked feature, see the upgrade prompt, and convert to a paid plan.
How this funnel works
Freemium conversion is slow and usage-driven, so the canvas starts at free sign-up and tracks the two triggers that lead to upgrades: hitting a plan limit and opening a locked feature. Both are custom events. The typical free-to-paid rate is low, so the volume of free sign-ups and the limit-hit rate are what you tune.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Landing to free sign-up Conversion rate · organic and product-led traffic | 3% | 6% | 12% |
Sign-up to weekly active Conversion rate | 20% | 35% | 50% |
Active to limit or locked feature hit Conversion rate · within 30 days | 15% | 30% | 50% |
Upgrade prompt to checkout Conversion rate | 5% | 12% | 25% |
Free to paid (90 days) Conversion rate · freemium averages across B2B and prosumer | 1% | 3% | 6% |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Landing and pricing pages tracked
- 2Free sign-up captured as a form event and identify
- 3Limit reached sent as a custom event with the limit name
- 4Locked feature opened sent as a custom event
- 5Upgrade page tracked inside the app
- 6Subscription created sent by Stripe webhook as a purchase
More saas templates
All in this categorySaaS free trial
Landing page to sign-up, an activation milestone inside the product, and the trial-to-paid conversion.
B2B demo request
Paid search and LinkedIn to a demo page, a request form, a qualification call, the demo, and a closed deal.