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Templates that come with the numbers

Every template is a canvas plus a benchmark range for each step, a setup checklist that ticks itself as tracking goes green, and a forecast preset that starts sane. Pick one, put your pages in, and the forecast is ready before the first visitor lands.

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30%98%20%10%60%Meta adsOrganic searchOpt-in pageForm submittedThank-you pageNurture emailsSales pageCheckoutPurchase
Lead generation5 benchmarks

Lead magnet to offer

Ad or organic traffic opts in for a free resource, gets a short nurture, and sees a paid offer.

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45%70%55%98%40%18%55%Meta adsTikTok adsQuiz landingQuiz startedQuiz completedEmail gateResults pageOffer pageCheckoutPurchase
Lead generation5 benchmarks

Quiz funnel

A short quiz segments visitors, captures the email on the results gate, and routes each segment to a matching offer.

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15%30%98%65%25%Google AdsOrganic searchReferralsService pageBook a callCall bookedConfirmationConsultation callSigned client
Lead generation5 benchmarks

Free consultation booking

Traffic lands on a service page, books a free call through an embedded calendar, and the call closes a high-ticket engagement.

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35%50%20%60%70%30%Meta adsYouTube adsCase study pageVideo watchedApplicationApplication sentBook a callSales callEnrolled
Lead generation5 benchmarks

Application funnel

A case-study page sends qualified viewers to an application form, then a sales call closes a high-ticket program.

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35%98%30%60%50%20%50%Meta adsEmail listRegistrationRegisteredThank-youReminder emailsWebinar roomWatched to pitchOffer pageCheckoutPurchase
Webinar5 benchmarks

Live webinar

Registration page, reminder emails, a live session with a pitch, and a time-limited offer page.

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30%50%45%50%15%45%Meta adsYouTube adsRegistrationRegisteredReplay roomWatched to pitchDeadline emailsOffer pageCheckoutPurchase
Webinar5 benchmarks

Evergreen automated webinar

An always-on registration page, a just-in-time replay, and a deadline-driven offer sequence that runs every day.

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25%20%45%20%80%Meta adsYouTube adsVSL pageWatched 50%CheckoutFront-end purchaseUpsell pageUpsell purchaseThank-you
Courses and info products6 benchmarks

VSL funnel

Paid traffic to a video sales letter, a checkout with an order bump, and a one-click upsell after the purchase.

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8%50%15%30%15%40%Meta adsTripwire sales pageCheckoutTripwire purchaseUpsell pageUpsell purchaseBuyer emailsCore offer pageCore checkoutCore purchase
Courses and info products6 benchmarks

Self-liquidating tripwire offer

A low-ticket offer that pays back the ad spend on day one, then a core offer sold to buyers by email.

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40%45%50%60%8%55%Meta adsOrganic socialWaitlist pageJoined waitlistVideo 1Video 3Launch emailsSales pageCheckoutCourse purchase
Courses and info products6 benchmarks

Course launch

A waitlist, a three-part free video series, and a one-week open cart with a deadline.

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40%45%45%70%50%20%50%Meta adsEmail listChallenge sign-upRegisteredDay 1 lessonDay 5 lessonWatched pitchOffer pageCheckoutPurchase
Courses and info products5 benchmarks

5-day challenge

A free or low-cost five-day challenge in a group, daily lessons, and a pitch on day four or five.

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6%20%50%60%85%YouTubeOrganic searchPodcastContent pagesJoin pageCheckoutFirst monthFirst lesson view…Month 2 renewal
Courses and info products5 benchmarks

Membership

Content brings people in, a free trial or low first month converts them, and monthly retention decides the business.

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45%9%90%55%50%12%Meta adsGoogle ShoppingOrganicCollection pageProduct pageAdd to cartCartCheckout startedOrderPost-purchase ups…Thank-you
Ecommerce6 benchmarks

Shopify first purchase

Ads and organic to a collection or product page, add to cart, checkout, and the first order with a post-purchase upsell.

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6%35%65%90%18%90%30%All site trafficCheckout startedOrder (first pass)AbandonedRecovery emailsEmail clickedCheckout (returned)Recovered order
Ecommerce5 benchmarks

Abandoned cart recovery

Checkout starts that never finish, a three-email recovery sequence, and the orders it wins back.

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30%95%40%10%20%15%55%Meta adsOrganic socialPre-launch pageJoined waitlistLaunch emailLaunch SMSProduct pageCheckoutOrder
Ecommerce5 benchmarks

Product launch waitlist

A pre-launch page collects emails and SMS numbers, then launch-day messages drive the waitlist to the product page.

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15%45%95%40%60%35%Google AdsOrganic searchReferralsLanding pageSign-upAccount createdOnboardingActivatedUpgrade pagePaid subscription
SaaS5 benchmarks

SaaS free trial

Landing page to sign-up, an activation milestone inside the product, and the trial-to-paid conversion.

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6%35%20%15%40%30%12%Organic searchSocial and word o…Landing pageFree sign-upWeekly activeLimit reachedLocked featureUpgrade pagePaid plan
SaaS5 benchmarks

Freemium upgrade

Free accounts hit a limit or a locked feature, see the upgrade prompt, and convert to a paid plan.

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18%15%55%70%25%Google AdsLinkedIn adsOrganic searchLanding pageDemo pageDemo requestedQualification callDemo heldClosed won
SaaS5 benchmarks

B2B demo request

Paid search and LinkedIn to a demo page, a request form, a qualification call, the demo, and a closed deal.

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40%5%8%4%98%70%90%45%Google AdsLocal Services AdsGoogle MapsHome pageService pagePhone clickContact formThank-youLead answeredBooked job
Local service5 benchmarks

Local service call funnel

Local search and Google Ads to a service page, a phone click or a contact form, and a booked job.

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35%20%30%30%98%82%Google Business P…Organic searchHome pageServicesBook onlineAppointment bookedConfirmationFirst visit
Local service5 benchmarks

Google Business Profile to booking

Profile views on Google Maps, the website click, and an online booking through the scheduler.

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5%4%98%65%50%75%50%Meta adsGoogle AdsOrganic and MapsTreatment pageConsult requestedPhone clickThank-youConsult bookedConsult heldFirst package
Local service6 benchmarks

Med spa consultation

Treatment pages to a consultation request, the consult visit, and the first treatment package.

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12%55%98%55%35%Google AdsMeta adsOrganic searchService pageQuote startedQuote requestedThank-youOn-site estimateSigned job
Local service6 benchmarks

Home services quote request

Ads and search to a service page, a multi-step quote form, an on-site estimate, and a signed job.

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5%80%30%70%60%40%Cold emailRepliedAudit report pageCall bookedStrategy callProposal sentSigned retainer
Agency5 benchmarks

Agency client acquisition

Cold email to a free audit report, a report page with a booking link, a strategy call, and a signed retainer.

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30%70%60%45%Partner: accounta…Partner: web devsPartner pageIntro formIntro callProposal sentSigned deal
Agency5 benchmarks

Referral partner funnel

Partners send warm introductions through a tagged link or a partner page, an intro call qualifies, and a deal closes.

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1. TRAFFIC FIT2. PAGE ENGAGEMENT3. CONVERSION STEP4. OFFER AND VALUE5. FOLLOW-UP25%10%20%ChecklistDoes the source match t…ChecklistDo visitors stay and ac…ChecklistDoes the ask convert? C…ChecklistDoes the offer close? C…ChecklistDo you recover the rest…Paid trafficLanding pageLead formPurchaseRepeat or referral
Frameworks5 benchmarks

5-point optimization checklist

Five stages to audit any funnel in order, each with a checklist note, laid over a reference funnel.

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ACQUISITIONACTIVATIONRETENTIONREVENUEREFERRAL5%40%12%12%loopAll channelsSigned upActivatedPaidReferred a userMetricOwn: cost per sign-up b…MetricOwn: share of sign-ups…MetricOwn: week-4 retention o…MetricOwn: revenue per retain…MetricOwn: referred sign-ups…Landing page
Frameworks5 benchmarks

AARRR pirate metrics

Acquisition, Activation, Retention, Revenue, Referral as five lanes with the one metric to own in each.

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ACQUISITIONRETENTION5%80%35%15%feedswarmAttractConvertFirst purchaseDeliveredRepeat purchaseReferredReferral trafficThe loopReferral traffic conver…
Frameworks5 benchmarks

Acquisition and retention momentum loop

Attract, convert, deliver, retain, and refer as one loop, so retention feeds the next round of acquisition.

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TOFU: REACH AND TRAFFICMOFU: ENGAGEMENT AND LEADSBOFU: CUSTOMERS AND REVENUE45%30%6%8%98%20%Google AdsMeta adsOrganic searchLanding pagesEngagedService pagesLead formThank-youNew customerThis monthWrite the three-line su…
Reporting5 benchmarks

Monthly client report

Three lanes (TOFU, MOFU, BOFU) with the client's sources, pages, and conversions placed by stage for a monthly readout.

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What a template includes

  • The canvas: sources, pages, actions, purchases, and offline steps, laid out and connected.
  • Benchmarks: low, typical, and high for each step, with the traffic type they assume.
  • A checklist: the setup steps, in order, that flip to done when the matching node is verified.
  • Required events: what tracking must capture for the numbers on the canvas to mean anything.
  • A forecast preset: traffic, cost, and conversion assumptions that produce a plausible profit picture on day one.
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All templates are included on the Free plan, with three canvases and one tracked site. No card, no trial clock.

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Funnel templates with benchmarks and checklists · MapIntact