Quiz funnel
A short quiz segments visitors, captures the email on the results gate, and routes each segment to a matching offer.
How this funnel works
Quizzes convert cold traffic well because the visitor invests before you ask for anything. The email gate sits between the last question and the results, so the opt-in rate is measured against quiz starts, not landing-page visits. Route results to segment-specific offers and the sales page converts better than a generic one.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Landing to quiz start Conversion rate · industry averages, paid social cold traffic | 30% | 45% | 65% |
Quiz completion Conversion rate · 5 to 8 question quizzes | 50% | 70% | 85% |
Results gate opt-in Conversion rate · email required to see results | 35% | 55% | 75% |
Results page to offer checkout Conversion rate | 3% | 7% | 15% |
Paid social CPC Cost per click · Meta and TikTok, US broad audiences | $0.70 | $1.20 | $2.50 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Quiz landing page tracked
- 2Quiz start captured as a click or custom event
- 3Quiz complete captured as a custom event with the segment as a property
- 4Email gate submission captured as a form event
- 5Results page tracked per segment path
- 6Offer page and checkout tracked
- 7Purchase event carries value and segment
More lead generation templates
All in this categoryLead magnet to offer
Ad or organic traffic opts in for a free resource, gets a short nurture, and sees a paid offer.
Free consultation booking
Traffic lands on a service page, books a free call through an embedded calendar, and the call closes a high-ticket engagement.
Application funnel
A case-study page sends qualified viewers to an application form, then a sales call closes a high-ticket program.