Application funnel
A case-study page sends qualified viewers to an application form, then a sales call closes a high-ticket program.
How this funnel works
Used for coaching programs, masterminds, and done-for-you services above $3,000. The application form filters for fit, so the form conversion is intentionally low and the call close rate is high. Track the application as a form event and pull call outcomes from the CRM so the canvas shows the real cost per closed client.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Landing to application page Conversion rate · video case-study pages, paid social | 10% | 20% | 35% |
Application submitted Conversion rate · multi-step application forms | 10% | 20% | 35% |
Application to booked call Conversion rate · qualified applicants only | 40% | 60% | 80% |
Call to enrolled Conversion rate | 20% | 30% | 45% |
Cost per application Cost per lead · paid social, US and UK | $40 | $90 | $200 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Case-study page tracked with video play event
- 2Application page tracked
- 3Application submit captured as a form event
- 4Booking captured from the calendar embed
- 5Call held and enrolled statuses pushed from the CRM
- 6Enrollment carries program price
More lead generation templates
All in this categoryLead magnet to offer
Ad or organic traffic opts in for a free resource, gets a short nurture, and sees a paid offer.
Quiz funnel
A short quiz segments visitors, captures the email on the results gate, and routes each segment to a matching offer.
Free consultation booking
Traffic lands on a service page, books a free call through an embedded calendar, and the call closes a high-ticket engagement.