Lead magnet to offer
Ad or organic traffic opts in for a free resource, gets a short nurture, and sees a paid offer.
How this funnel works
The default B2B and coaching funnel. Traffic lands on an opt-in page, trades an email for a resource, then a nurture sequence drives to a sales page. Benchmarks assume a cold paid-social audience; organic and email traffic convert 2 to 3 times higher at the opt-in.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Opt-in page conversion Conversion rate | 15% | 30% | 50% |
Nurture click-through to sales page Conversion rate | 10% | 20% | 35% |
Sales page to checkout Conversion rate | 5% | 10% | 20% |
Checkout completion Conversion rate | 40% | 60% | 80% |
Paid social CPC Cost per click | $0.80 | $1.50 | $3.00 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Opt-in page live and tracked
- 2Form submission captured as a form event
- 3Thank-you page tracked
- 4Nurture emails link with UTM parameters
- 5Sales page tracked
- 6Purchase event carries value
More lead generation templates
All in this categoryQuiz funnel
A short quiz segments visitors, captures the email on the results gate, and routes each segment to a matching offer.
Free consultation booking
Traffic lands on a service page, books a free call through an embedded calendar, and the call closes a high-ticket engagement.
Application funnel
A case-study page sends qualified viewers to an application form, then a sales call closes a high-ticket program.