5-day challenge
A free or low-cost five-day challenge in a group, daily lessons, and a pitch on day four or five.
How this funnel works
Challenges produce engaged buyers because participants do the work before they see the offer. Registration is easy, daily participation is the leak, and the pitch converts a much higher share of day-five attendees than a webinar does. A paid challenge ($27 to $97) cuts registrations but roughly doubles participation.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Registration page conversion Conversion rate · free challenge, paid social and email | 25% | 40% | 55% |
Registered to day 1 attended Conversion rate | 30% | 45% | 60% |
Day 1 to day 5 attended Conversion rate | 30% | 45% | 65% |
Day 5 attendee to purchase Conversion rate · pitch on day 4 or 5 | 5% | 10% | 20% |
Cost per registrant Cost per lead · paid social, US | $2 | $5 | $10 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Registration page tracked
- 2Registration captured as a form event
- 3Daily lesson pages tracked
- 4Day 1 and day 5 attendance captured as video or custom events
- 5Pitch emails carry UTM parameters
- 6Offer page and checkout tracked
- 7Purchase event carries value
More courses and info products templates
All in this categoryVSL funnel
Paid traffic to a video sales letter, a checkout with an order bump, and a one-click upsell after the purchase.
Self-liquidating tripwire offer
A low-ticket offer that pays back the ad spend on day one, then a core offer sold to buyers by email.
Course launch
A waitlist, a three-part free video series, and a one-week open cart with a deadline.