Course launch
A waitlist, a three-part free video series, and a one-week open cart with a deadline.
How this funnel works
The classic open-close launch. Pre-launch content builds a waitlist, a short free video series warms it, and the cart is open for about a week. Most sales land on day one and the final day, so the deadline emails matter more than the sales page. Map the list as an email source so launch-day traffic is not mistaken for cold traffic.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Waitlist page opt-in Conversion rate · warm audience and paid social mix | 25% | 40% | 60% |
Waitlist to video 1 watched Conversion rate | 30% | 45% | 60% |
Video 1 to video 3 watched Conversion rate | 30% | 50% | 65% |
Sales page to checkout Conversion rate · open-cart week | 4% | 8% | 15% |
Checkout completion Conversion rate | 40% | 55% | 75% |
Cost per waitlist lead Cost per lead | $2 | $5 | $12 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Waitlist page tracked
- 2Waitlist opt-in captured as a form event
- 3Video pages tracked with play and 75 percent milestones
- 4Launch emails carry UTM parameters with the email number
- 5Sales page tracked
- 6Checkout tracked and purchase carries value
- 7Cart-closed page tracked
More courses and info products templates
All in this categoryVSL funnel
Paid traffic to a video sales letter, a checkout with an order bump, and a one-click upsell after the purchase.
Self-liquidating tripwire offer
A low-ticket offer that pays back the ad spend on day one, then a core offer sold to buyers by email.
5-day challenge
A free or low-cost five-day challenge in a group, daily lessons, and a pitch on day four or five.