Med spa consultation
Treatment pages to a consultation request, the consult visit, and the first treatment package.
How this funnel works
Med spas sell on the consultation. The website's job is to get the consult booked, so the canvas tracks the treatment page, the consult request (form or phone), the consult held, and the first package. Most of the revenue is in packages and memberships, so put the package value on the purchase node and not the consult fee.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Treatment page to consult request Conversion rate · paid social and search, aesthetics | 2% | 5% | 10% |
Request to consult booked Conversion rate · front desk follow-up within 1 hour | 50% | 65% | 80% |
Consult show rate Conversion rate | 60% | 75% | 88% |
Consult to first package Conversion rate | 35% | 50% | 70% |
Cost per consult request Cost per lead · Meta and Google, US metro markets | $30 | $70 | $150 |
First package value Order value | $400 | $900 | $2,500 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Treatment pages tracked
- 2Consult request form captured as a form event
- 3Phone click captured as a click event
- 4Thank-you page tracked
- 5Consult booked and showed pushed from the booking system (Boulevard, Vagaro, Zenoti) or entered
- 6First package captured as a purchase with value
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