Local service call funnel
Local search and Google Ads to a service page, a phone click or a contact form, and a booked job.
How this funnel works
Most local-service leads are phone calls, and most sites never count them. This canvas gives the phone click and the contact form their own action nodes so the canvas shows which one your traffic actually uses. The booked job is an offline step you fill from the field-service tool or by hand at the end of the week.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Service page to phone click (mobile) Conversion rate · local search traffic, mobile | 4% | 8% | 15% |
Service page to form submit Conversion rate | 2% | 4% | 8% |
Lead to booked job Conversion rate · answered calls and same-day callbacks | 30% | 45% | 60% |
Cost per lead Cost per lead · Google Ads and LSA, home services, US | $25 | $55 | $120 |
Average job value Order value | $150 | $350 | $900 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Service pages tracked
- 2Phone number links captured as a click event (tel: links auto-tracked)
- 3Contact form captured as a form event
- 4Thank-you page tracked
- 5Google Ads and LSA campaigns tagged with UTM parameters
- 6Booked jobs entered on the offline node or sent by webhook
More local service templates
All in this categoryGoogle Business Profile to booking
Profile views on Google Maps, the website click, and an online booking through the scheduler.
Med spa consultation
Treatment pages to a consultation request, the consult visit, and the first treatment package.
Home services quote request
Ads and search to a service page, a multi-step quote form, an on-site estimate, and a signed job.