Product launch waitlist
A pre-launch page collects emails and SMS numbers, then launch-day messages drive the waitlist to the product page.
How this funnel works
Waitlists turn launch day into a spike you can forecast. The pre-launch page is optimized for opt-in, not sales, and the launch-day message is where the money is. Give the launch emails and SMS their own source nodes so you can see which channel produced the orders and at what rate.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Pre-launch page opt-in Conversion rate · paid social and organic social | 15% | 30% | 50% |
Email launch click rate Conversion rate · launch-day broadcast | 5% | 10% | 20% |
SMS launch click rate Conversion rate | 10% | 20% | 35% |
Product page to order (launch day) Conversion rate | 4% | 8% | 15% |
Cost per waitlist lead Cost per lead | $1 | $3 | $8 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Pre-launch page tracked
- 2Waitlist opt-in captured as a form event
- 3SMS opt-in captured as a form or custom event
- 4Launch email and SMS links carry UTM parameters
- 5Product page tracked
- 6Order created sent by webhook with value
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