Live webinar
Registration page, reminder emails, a live session with a pitch, and a time-limited offer page.
11 steps10 connections5 benchmarks7 checklist itemsForecast period: 30 days
How this funnel works
The live webinar funnel trades scale for urgency. Registration rates are high, show rates are the leak, and the offer converts best in the 72 hours after the session. Map the reminder emails as an email source so you can see which reminder actually produced attendees.
Built for: Course creators and B2B teams selling a $500 to $3,000 offer with a live pitch.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Registration page conversion Conversion rate · paid social and email invites | 20% | 35% | 50% |
Show rate Conversion rate · live sessions with SMS reminders | 20% | 30% | 45% |
Attendee to offer page Conversion rate | 30% | 50% | 70% |
Offer page to purchase Conversion rate · 72-hour cart close | 5% | 10% | 20% |
Cost per registrant Cost per lead · paid social, US | $3 | $8 | $18 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Registration page tracked
- 2Registration captured as a form event
- 3Thank-you page tracked
- 4Reminder emails carry UTM parameters
- 5Webinar room page tracked or attendance webhook connected
- 6Offer page and checkout tracked
- 7Purchase event carries value
More webinar templates
All in this categoryWebinar5 benchmarks
Evergreen automated webinar
An always-on registration page, a just-in-time replay, and a deadline-driven offer sequence that runs every day.