Evergreen automated webinar
An always-on registration page, a just-in-time replay, and a deadline-driven offer sequence that runs every day.
10 steps9 connections5 benchmarks7 checklist itemsForecast period: 30 days
How this funnel works
The evergreen version trades the urgency of a live date for volume. Show rates are higher because the session starts minutes after registration, but the offer conversion is lower without a real event. The follow-up email sequence with a personal deadline is where most of the revenue lands, so give it its own source node.
Built for: Course creators running paid traffic to a $300 to $2,000 offer every day of the year.
Benchmarks
Low, typical, and high values a marketer would recognize. The forecast preset uses the typical column.
| Step | Low | Typical | High |
|---|---|---|---|
Registration page conversion Conversion rate · paid social cold traffic | 20% | 30% | 45% |
Show rate (just-in-time) Conversion rate · sessions starting within 15 minutes | 35% | 50% | 65% |
Watched to pitch Conversion rate | 30% | 45% | 60% |
Offer page to purchase Conversion rate · including deadline emails | 3% | 6% | 12% |
Paid social CPC Cost per click | $0.90 | $1.60 | $3.00 |
Setup checklist
In the app, items flip to done when the Setup Assistant verifies the matching node.
- 1Registration page tracked
- 2Registration captured as a form event
- 3Webinar platform pushes attendance and watch time by webhook
- 4Watched-to-pitch captured as a video or custom event
- 5Deadline emails carry UTM parameters
- 6Offer page and checkout tracked
- 7Purchase event carries value
More webinar templates
All in this categoryWebinar5 benchmarks
Live webinar
Registration page, reminder emails, a live session with a pitch, and a time-limited offer page.